Hasselblad is the first mirrorless medium-format camera

Swedish camera-maker Hasselblad has unveiled the world’s first mirrorless medium-format model. By putting a larger-than-normal sensor in a relatively small body, the firm aims to make it easier to take “ultra-high quality” photos than before.

Professionals say the X1D should help them to capture images that feel more filmic, which many clients prefer. But until prices for the technology fall, medium-format photography may remain a niche activity.

The mirrorless designation refers to the fact that the camera does not use a mirror to bounce light through the viewfinder. This means its owner does not look through the lens, but must rely instead on a small electronic display built into the viewfinder or a larger touchscreen below.

The “medium format” terminology indicates that the sensor measures 43.8mm by 32.9mm (1.7in by 1.3in). The Sony-made part captures 50 megapixels and is said to be capable of recording a wider range of brightness values than the norm. That compares to 36mm by 24mm for “full-frame” cameras, and about 23mm by 15mm for APS-C cameras.

The camera costs £7,188 – including VAT – which is more than double the price of Canon’s full-frame 5DS R, which has the same megapixel resolution. “Medium-format cameras are better at capturing light because their sensors have bigger pixels, which means they won’t produce as much image noise in low light conditions,” explained Jon Devo, retailer Wex Photographic’s blogger. Edited from : Hasselblad is the first mirrorless medium-format camera 

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