You are Facebook’s product, not customer

Thanks to Steve Barker for suggesting this post.

facebookPeople need to understand that they are the product of Facebook and not the customer, according to media theorist and writer Douglas Rushkoff.

Speaking at the inaugural Hello Etsy conference in Berlin, the author of Program or Be Programmed said: “Ask a kid what Facebook is for and they’ll answer ‘it’s there to help me make friends’. Facebook’s boardroom isn’t talking about how to make Johnny more friends. It’s talking about how to monetise Johnnny’s social graph.

“He added: “Ask yourself who is paying for Facebook. Usually the people who are paying are the customers. Advertisers are the ones who are paying. If you don’t know who the customer of the product you are using is, you don’t know what the product is for. We are not the customers of Facebook, we are the product. Facebook is selling us to advertisers.”

Read the rest of this interesting article here: You are Facebook’s product, not customer

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