Reading all the reviews for the new ipad it is obvious that it is a marvellous piece of kit. The new retina screen has blown all the early testers away. Along with the higher definition camera, the bump in speed and the addition of LTE it is pretty much guaranteed to keep Apple’s tablet in pole position for the foreseeable future. But would Steve Jobs be pleased with his company’s latest offering – not in our opinion.
Here at Deskarati, we are Apple fan-boys and have been since Steve came on stage in his black turtleneck back in October 2001 and declared “1,000 songs in your pocket”. We watched every year as he introduced the latest pod, phone and pad. Every keynote was pure entertainment, every product more beautiful than the last and every update was thinner and lighter than the previous model. It’s as if Steve’s product raison d’etre was – better, thinner, lighter.
So here’s the rub, without the hard nosed head man, this years latest offering has a new mantra – better, thicker, heavier. So OK its only slightly thicker and heavier, but in Mr. Jobs’ world – design is God. Steve would surely not be happy. Would he have allowed the design team to slide on these parameters or would he have insisted on better? – Deskarati