At last, a bit of green thinking from the big boys, pepsi’s new bottle is a lot more bio friendly but at the same cost. That must be a first – Deskarati –
Remember the Cola Wars? Get ready for the Bottle Wars. PepsiCo Inc. on Tuesday unveiled a bottle made entirely of plant material, which it says bests the technology of competitor Coca-Cola and reduces its potential carbon footprint. The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business.
The new bottle looks, feels and protects the drink inside exactly the same as its current bottles, Papalia said. “It’s indistinguishable.”
PepsiCo says it is the world’s first bottle of a common type of plastic called PET made entirely of plant-based materials. Coca-Cola Co. currently produces a bottle using 30 per cent plant-based materials and recently estimated it would be several years before it has a 100 per cent plant bottle that’s commercially viable.
“We’ve cracked the code,” said Rocco Papalia, senior vice-president of advanced research of PepsiCo.
The discovery potentially changes the industry standard for plastic packaging. Traditional plastic, called PET, is used in beverage bottles, food pouches, coatings and other common products. The plastic is the go-to because it’s lightweight and shatter-resistant, its safety is well-researched and it doesn’t affect flavours. It is not biodegradable or compostable. But it is fully recyclable, a characteristic both companies maintain in their new creations.