Toshiba on Wednesday launched in Japan what it calls the world’s first television that allows viewers to see 3D images without having to wear special glasses, amid intensifying competition in the market.
But while curious shoppers stopped to test out the screen at an electronics store in central Tokyo as the 12-inch model of the Regza GL1 Series went on sale, there were doubts as to whether the technology will catch.
The new model with a liquid crystal display carries a price tag of 119,800 yen (1,400 dollars), which may put off consumers accustomed to falling prices. A 20-inch model will be released on Saturday.
While other 3D-capable TVs require glasses that act as filters to separate images to each eye, creating the illusion of depth Toshiba’s new screens use processing technology to create depth-filled images.
The Regza GL1 Series also allows users to switch between 2D and 3D on normal TV programmes.