GIVEN the old-school setting, it could not seem more incongruous.
At Bone’s, Atlanta’s most venerable steakhouse, a clubby place of oak paneling and white tablecloths, the gold-jacketed waiters now greet diners by handing them an iPad. It is loaded with the restaurant’s extensive wine list, holding detailed descriptions and ratings of 1,350 labels.
Once patrons make sense of the touch-pad links, which does not take long, they can search for wines by name, region, varietal and price, instantly educating themselves on vintner and vintage.
Since their debut six weeks ago, the gadgets have enthralled the (mostly male) customers at Bone’s. And to the astonishment of the restaurant’s owners, wine purchases shot up overnight — they were nearly 11 percent higher per diner in the first two weeks compared with the previous three weeks, with no obvious alternative explanation.
Other restaurateurs who are experimenting with iPad wine lists, from Sydney to London to Central Park South, report similar results.
The devices seem to be spurring deeper interest in wine and empowering bolder, more confident selections, they say, potentially revolutionizing the psychology of dining’s most intimidating passage.
Read more here Vintage Bottles via New Technology – NYTimes.com.